B1 Statement of Intention

Statement of Intention

My idea will consist of me as well as another presenter posting a short recommendation video lasting no more than ten minutes. The other presenter who has seen the show and I review the series in depth and explain endings or things that may be confusing to some viewers, talk about characters and what we think of the season as a whole, also which episodes are slow and things that may turn people off of the show at the beginning.

How is it Inline with the Creative Brief

My product is inline with what is stated in the creative brief as it is low budget so requires minimal resources to create. It is able to be created in a format that can be posted on YouTube as well as show the company logo. The video length meets the requirement for videos to be short but informative I think that ten minutes is the ideal length to include the relevant information while also not being to time consuming and not turning the viewer off of the video before they start it due to the time stamp.

Viability of the Product 

The product is a viable idea as it will fill a gap that I see in the market of TV show reviewing, videos I have watched by other creators are either too long or too short with differing amounts of detail. Short ones don't have enough detail and seem rushed and longer ones are too long and seem like the presenter is reciting an essay, I don’t yet feel like there is a channel that is a perfect blend of to the point recommendations and more insightful reviewing while also being light-hearted and easy to watch.

Equipment

I require a single sound recording device as well at least one additional cast member however, two would be preferable to record the review episode with me.